DELIVERANCE

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BRIEF

Enhance the Deliverance user interface, clarify the food offering and simplify the customer journey to checkout.

Category
UX Design
About This Project

The User Experience design task was to make it simpler for the customer to grasp Deliverance’s wide offering and to guide users to cuisine choice, ordering prompts and cross-selling opportunities. With the marketing team and UX designer, Matt Hyde, Weblounge helped to streamline the customer journey to checkout. Notable changes included a more appealing banner image layout, a drop down menu of cuisines, a dynamic ordering slate and ‘what we do’ graphics.